YouTuber and businessman Gaurav Taneja aka Flying Beast, who pitched his brand Beast Life on Shark Tank India, could not score a deal on the show but now, months after the show, he has reportedly gotten a partnership with cricketer Rinku Singh. As per a report in Economic Times, Rinku has partnered with Gaurav’s company that sells protein powder. Beast Life is owned by Gaurav and his co-founder Raj and during their appearance on Shark Tank India, they valued their company at Rs 100 crore.
Sharing a picture with Rinku on Instagram, Gaurav shared in the caption, “0 to 1 journey complete. Let’s build further together!! God’s Plan baby!!” Gaurav shared one picture with Rinku and Raj, and in the other photo, he zoomed in on Rinku’s bat which had a Beast Life logo on it.
“Rinku embodies everything Beast Life stands for – discipline, performance, and authenticity,” said Gaurav in a statement. We are reaffirming our dedication to creating a brand that the Indian fitness community can genuinely trust with Rinku joining the Beast Life family. “Rinku’s belief in Beast Life goes beyond just a partnership,” Raj said in a statement. He wants to influence the direction of fitness in India and is in line with what we are creating. His backing really validates our mission. “The brand’s goal of bringing top-notch sports nutrition to India really caught my attention,” Rinku stated.
Gaurav previously offered to give away 1% of his business for Rs 1 crore during his Shark Tank India debut. He got into a heated argument with Anupam Mittal when the creator of Shaadi.com asked him about his revenue from social media, which serves as his main platform for marketing and advertising. Anupam remarked, “If you can not disclose your income, we do not know what we are investing in, because that is your marketing channel,” after Gaurav declined to provide this information. When Anupam discovered that Gaurav had other business endeavors and intends to step back from Beast Life operations, he became even more disillusioned with him.
