In a major breakthrough, IAMG Group — one of North India’s leading marketing and fashion conglomerates — has officially announced its association with Bollywood star Ranveer Singh’s startup, Super U, a dynamic brand venturing into the protein supplement and healthy snacking industry.
Starting November 2025, IAMG Group will spearhead the entire marketing and branding operations of Super U across Mumbai and Pune, targeting the fitness and lifestyle segments. Known for its vibrant approach to branding and impactful execution, IAMG Group will now bring its creative expertise from the fashion domain into the mainstream marketing sphere.
Once known for revolutionizing the modeling industry with innovative audience-based events like Bharat Fashion Week, IAMG Group is now transitioning into a full-scale marketing and advertising powerhouse. The group has previously delivered exceptional results for brands such as Kalyan Jewellers, Lulu Group, and Mivi, setting new benchmarks for creative brand engagement.
Super U, backed by actor Ranveer Singh, is not just about protein supplements — the brand is set to make waves in the healthy chips and snacking segment, a fast-growing market among India’s youth. IAMG Group will play a central role in positioning this expansion, crafting campaigns aimed at both fitness enthusiasts and everyday consumers seeking healthier alternatives.
The collaboration will also see one more leading agency join IAMG Group in the national rollout, ensuring a multi-layered marketing approach.
Speaking on the partnership, IAMG Group’s leadership shared,
“This association with Super U marks a new era for IAMG. After dominating the modeling and event industry, we’re now channeling our experience, creativity, and audience insight into shaping brand stories that connect deeply with people. Super U represents the energy and evolution that perfectly aligns with IAMG’s vision.”
With this move, IAMG Group not only expands its portfolio but also reinforces its position as a key player in India’s modern marketing and branding ecosystem.
