According to data released on Monday by Counterpoint Research, Apple topped the worldwide smartphone sales charts in the first quarter because to the release of the iPhone 16e and high demand in nations like Japan and India.
WHY IT’S IMPORTANT
Due to tariffs imposed by U.S. President Donald Trump and economic uncertainties, Counterpoint anticipates a drop in the smartphone industry this year.
A weaker economic picture and the potential for higher inflation are the results of Trump’s back-and-forth tariffs and the escalation of global trade hostilities.
According to the survey, customers may put off buying mobile phones due to a turbulent macroeconomic climate, which might disrupt the supply chain and raise trade risks and have a detrimental effect on the market.
KEY QUOTE
“As per our current calculations, the tariff announcement did not lead to a substantial demand boost because of the uncertainties around tariffs and policies. The demand for iPhones in Q1 2025 was unaffected by the tariffs since they were introduced in April, according to Ankit Malhotra, senior research analyst at Counterpoint.
Although the first quarter of 2025 saw a 3% increase in the global smartphone market, Counterpoint anticipates a loss in the market as a whole this year.
With an 18% market share, Samsung trailed Apple. While OPPO finished fifth and Vivo came in fourth, Xiaomi also maintained its sales momentum.
