Mumbai — the city that never pauses, never settles, never accepts average — is about to witness a creative shockwave.
IAMG Group, India’s fastest-rising advertising force, has officially united Zomato and boAt for what is being called the most explosive collaborative advertisement in modern Indian marketing.
This is not a campaign.
This is an aftershock waiting to hit the entire nation.
Following the meteoric success of IAMG’s Global Advertising Campaign – I with SuperU — where the Har Dharmik Ranveer Singh ad stormed into every screen, every city, every conversation — expectations were already skyscraper high.
But IAMG just rewrote the playbook by doing the unthinkable:
bringing two of India’s most dominant youth brands together in one historic ad shoot.
THE THEME THAT’S ABOUT TO BREAK THE INTERNET
The heartbeat of the campaign:
“WE RHYME TOGETHER. WE DINE TOGETHER.”
A line that mirrors India’s cultural rhythm — food, sound, lifestyle — stitched into a single cinematic identity by IAMG Group’s fierce storytelling craft.
For Zomato, it’s culture.
For boAt, it’s vibe.
For IAMG, it’s dominance.
MUMBAI’S CREATOR COMMUNITY IS ALREADY BUZZING
With IAMG’s reputation for picking raw, fearless, camera-strong creators, the anticipation is through the roof.
Mumbai — a city that has birthed generations of creators, artists, and filmmakers — is watching this moment closely.
Everyone knows this:
If the Zomato × boAt mega-ad lands the way insiders claim it will, IAMG Group will shift from being Delhi’s fastest grower to India’s next advertising superpower.
CONTENT IS THE HERO — AS ALWAYS WITH IAMG
The group’s trademark?
Not celebrity flash.
Not overdone gimmicks.
Just content that hits like a punch.
IAMG believes that a perfectly crafted narrative can carry an entire campaign on its own — and that belief is exactly what brought Zomato and boAt to the same table.
THE CITY THAT DEFINES SUCCESS
And there is no better place than Mumbai — India’s commercial pulse — to amplify the noise.
Marketing analysts predict that this collaboration may go down as a benchmark moment for Indian advertising, the kind that future campaigns will be measured against.
If Global Advertising Campaign – I was the entry,
Global Advertising Campaign – II is the arrival.
THE EARTHQUAKE BEGINS NOW
IAMG Group.
Zomato.
boAt.
Three powerful names, one historic moment.
Mumbai Mirror will follow every update — because when Mumbai feels the tremor, India prepares for the quake.
